Looking for Marcus’ work?
You’re in the Write place 😼
After spending years in commercial marketing roles and wearing many different hats, I made the wildest yet wisest decision to put it all behind me and specialise in what I’ve always loved the most.
Now a bona fide writer, I am always on the lookout for opportunities that allow and encourage me to flex the most toned part of my body: my brain.
But wait, there’s more! Keep scrolling!
Some cool stuff I did
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World of Wines & Spirits – The Quest for the Finest
Ultra-high-net-worth drinkers needed to feel special.
We made sure they did.(Campaign, activation, brand launch, live theatre performance script, brand & style guide, etc.)
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iShopChangi – Tax AbsorbMania
Singapore’s only online tax and duty-absorbed shopping destination goes from URL to IRL with roving pop-ups to help shoppers beat the GST hike.
(Campaign, activation, physical collateral, digital, social, KOL content with concept, storyboard, talking points, and script)
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National Heritage Board – Contribute to the Founders’ Memorial
The Founders’ Memorial needed story and artefact contributions. We made a roving exhibition that took visitors on a journey through history and showcased how their stories could be told.
(Campaign, activation, exhibition content, social media posts, video storyboard, interview pointers, script)
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Senoko Energy – Lower My Bills
SG's oldest electricity provider needed a new, modern angle to reach new, modern, bill-conscious homeowners as an energy retailer.
(Campaign, concept & direction, social ideas & samples, pitch-winning presentation deck)
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Noah Singapore – Your Dick by Decade
A groundbreaking men's health brand needed to build their audience with more entertaining penis-related storytelling.
(Social media post)
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Po Chai Pills – Take Po Chai Pills!
A household name and traditional diarrhoea remedy needed its other purposes known. I executed this with toilet humour.
(Video concept, storyboard, animated video/ad)
About me
Copywriting, content writing, technical writing, UX writing, poetry, complaint letters…
My keyboards may have seen better days, but my love for the alphabet will never die.
Feel free to explore my portfolio and help me justify the time I spent on this site.
Looking for something more specific? Ask me.
Copywriter → Tribal Worldwide, 2021–Present
Copywriter → I.M Communications, 2019–2021
An Array of Marketing Roles → Multiple Companies, 2012–2019
2023 MARKies Awards
[Gold] Most Creative – COVID-19 Related Campaign
[Silver] Most Effective Use – Launch / Re-Launch
Client: iShopChangi
Campaign: Sweet Revenge Travel
[Finalist] Most Creative – Specific Audience
Client: Changi Airport Group
Campaign: The World of Wines & Spirits
2022 Retail Asia Awards
Omnichannel Strategy of the Year – Singapore
Client: Changi Airport Group
Campaign: BEAUTIQUE by iShopChangi
That’s me and my best WFH co-worker, Scottie. He’s not very efficient, but makes a great personality hire.
I also have a fierce love for video games, comic books, and consumer tech. This borderline obsessive passion has me always eager to add the latest news on gadgets, devices, Marvel, DC, and gaming to my ever-growing mental library of information I may never get the chance to use.