Senoko Energy has always been one of Singapore’s first and the biggest electricity producer in the country that has been powering the nation for decades. As an energy retailer, however, they were not as popular as their more publicly recognisable competitors.

To stand out, they needed a better angle, one that would modernise the brand and impress the new-age Singaporean homeowner while addressing the one concern that all homeowners have:

How can you help me Lower My Bills?

That’s where we came in with our campaign pitch and social proposals.